Hi, I’m Louis—Founder of APEX CX
True membership growth doesn’t start with marketing — it starts with understanding your members.
My approach is rooted in empathy and insight: uncovering what your members truly value, anticipating their needs before they surface, and designing experiences that connect on a deeper level.
Drawing on over 20 years of experience leading CX and growth transformations across industries, I use proven techniques and frameworks that accelerate your team’s capabilities, help you avoid common pitfalls, and turn insight into action.
When done right, this creates a virtuous flywheel — one that continuously attracts new members, grows engagement and value, and retains loyalty for the long term.
Every Thursday, CX’s & O’s delivers one proven move to help you build smarter membership models, unforgettable experiences, and loyalty that lasts. Join thousands of leaders getting their weekly edge — in 5 minutes or less.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
Book Your Free 20-Minute Consult
See How Apex CX Can Help You Grow — Before You Commit
Book a focused, no-pressure conversation to explore if we’re the right fit for your membership growth goals.
In 20 minutes, we’ll:
Get a quick sense of your current challenges
Share how Apex CX might help (or point you in the right direction)
Answer any questions about our approach, playbook, or packages
You’ll walk away with clarity — not commitments.