Hi, I’m Louis.

I help leaders turn customer experience into their primary growth engine.

My Founding Story

For 25+ years, I’ve built and optimized customer experience systems across financial services, membership organizations, and high-growth companies. I’ve seen organizations pour millions into acquiring customers—only to watch 81% of that value leak out through broken onboarding, declining engagement, and silent churn.

I help you fix that.

I teach CX leaders how to diagnose where their growth is actually leaking, prioritize the fixes that matter most, and build systems that compound—without armies of consultants or six-month transformation projects.

I’ve distilled 25 years of hands-on experience into a system you can implement immediately.
✔️ The diagnostic tools to find your biggest leaks
✔️ The proven playbooks to plug them systematically
✔️ The implementation roadmaps to execute without overwhelming your team

My approach is simple: Fix one stage (acquisition, onboarding, engagement, or retention) at a time. Measure the impact. Compound your wins.
Small improvements at each stage create exponential results across the system.

Today, I run APEX CX, where I help organizations through three paths:

01

The 7-Day CX Masterclass

A free email course delivering executive-level CX frameworks to your inbox—so you can understand where your growth is leaking before investing a dollar.
Start the Free Course →

02

The Customer Experience OS™️

A complete DIY toolkit with 30+ plug-and-play templates and playbooksso you can fix your growth leaks without consultants or complex implementations.
Get the CX OS for $149 $395 →

03

1:1 Coaching

Strategic guidance and hands-on support for high-stakes execution—so you can align stakeholders, prioritize with confidence, and move fast without costly mistakes.
Book a Free Strategy Call →

I'll help you stop bleeding customers and start building compounding growth.

Growth that doesn't require you to constantly acquire more just to replace the ones leaving.

Growth that builds on itself—where every customer retained increases lifetime value, every improvement compounds across the system.

Growth that gives you predictable revenue instead of firefighting churn.

Whether you're a credit union attracting younger members, a SaaS company fighting silent churn, or a membership organization rebuilding engagement—the system is the same.