Hi, I’m Louis—Founder of APEX CX
Most membership orgs don’t have a marketing problem. They have a relevance problem.
After 20+ years leading transformations, including as a 2x CXO at national associations and credit unions, I’ve seen the same story play out:
➤ Younger members aren’t joining
➤ Existing members are quietly leaving
➤ Growth feels like pushing a boulder uphill
That’s why I started APEX CX — to help purpose-driven organizations rebuild relevance and retention from the inside out.
I work with forward-thinking teams to:
👉 Design Compelling Member Experiences that make joining (and staying) an easy yes
👉 Fuse Data + Empathy to personalize every interaction at scale
👉 Build Growth Engines that increase LTV and reduce churn — systematically
My philosophy is simple:
✅ Strategy without insight is guesswork
✅ Insight without empathy is useless
✅ Loyalty isn’t given — it’s earned, one experience at a time
If you’re ready to build a smarter, stronger, more member-centric organization — I’d love to help you get there.
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Contact us
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Book Your Free 20-Minute Consult
See How APEX CX Can Help You Grow — Before You Commit
Book a focused, no-pressure conversation to explore if we’re the right fit for your membership growth goals.
In 20 minutes, we’ll:
Get a quick sense of your current challenges
Share how APEX CX might help (or point you in the right direction)
Answer any questions about our approach, playbook, or packages
You’ll walk away with clarity — not commitments.