Hi, I’m Louis—Founder of APEX CX
Most customer-centric organizations don’t have a marketing problem. They have a relevance problem.
After 20+ years leading CX transformations for leading brands, including as a 2x CXO and founder of a CX agency, I’ve seen the same story play out:
➤ Younger customers aren’t joining
➤ Existing customers are quietly leaving
➤ Growth feels like pushing a boulder uphill
That’s why I started APEX CX — to help customer-focused organizations rebuild relevance and retention from the inside out.
I work with forward-thinking teams to:
👉 Design Compelling Customer Experiences that make joining (and staying) an easy yes
👉 Fuse Data + Empathy to personalize every interaction at scale
👉 Build Growth Engines that increase LTV and reduce churn — systematically
My philosophy is simple:
✅ Strategy without insight is guesswork
✅ Insight without empathy is useless
✅ Loyalty isn’t given — it’s earned, one experience at a time
If you’re ready to build a smarter, stronger, more customer-centric organization — I’d love to help you get there.
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Book Your Free 20-Minute Consult
See How APEX CX Can Help You Grow — Before You Commit
Book a focused, no-pressure conversation to explore if we’re the right fit for your membership growth goals.
In 20 minutes, we’ll:
Get a quick sense of your current challenges
Share how APEX CX might help (or point you in the right direction)
Answer any questions about our approach, playbook, or packages
You’ll walk away with clarity — not commitments.