Turn Customer Experience Into Your Growth Engine
You’re bleeding customers. Younger generations aren't buying from you. Engagement is declining. The APEX CX Customer Experience OS™ fixes all three—in 90 days or less.
Trusted by CX Leaders
Your Customers Have Changed. Your Strategy Hasn’t.
And every day you wait, the gap gets wider. Here's what's happening right now:
Engagement is slipping
Your most loyal customers are quietly leaving. Renewal rates are slipping, engagement is declining, and long-time customers no longer see the value they once did.
You’re missing younger audiences
Gen Z and Millennials aren’t buying from you. You’re still marketing, but they’re not listening — and you’re losing an entire generation of future customers.
Your membership is aging, but growth isn’t
Your average customer age keeps climbing…. while your growth curve stays stuck. Without a shift, you’re heading for slow irrelevance.
New players are outpacing you
Competitors are moving faster, offering sharper value, and redefining what “customer experience” means. If you’re not evolving, you’re getting left behind.
Introducing the Customer Experience OS™️
A proven, step-by-step operating system that helps you attract younger members, grow lifetime value, and fix churn leaks—in just 90 days.
Everything You Need to Win.
Attract: Launch campaigns that resonate with younger customers.
Grow: Increase the value and engagement of existing customers.
Retain: Build loyalty programs and renewal journeys that last.
What’s Inside:
✅ The APEX Customer Experience OS™️
✅ The Customer Growth Assessment™️
✅ The APEX Customer Experience OS Toolkit™️ with 30+ templates and worksheets, including:
✅ Customer Churn Calculator
✅ 90-day launch plan
✅ “Leaky Bucket” fixers
✅ Value Ladder worksheets
✅ Retention funnel diagnostics
✅ Customer Growth Flywheel Canvas
Access the full digital APEX Customer Experience OS™️ for $149.
One-time payment. Lifetime access. No subscription.
By the End of the 7 Steps, You’ll Have:
✔️ A clear snapshot of where your CX model is strong — and where it’s leaking
✔️ A defined growth strategy tailored to your customers and market
✔️ Sharper messaging that actually lands with younger audiences
✔️ A value ladder that increases engagement and customer revenue
✔️ A retention plan that keeps customers longer and boosts loyalty
✔️ Plug-and-play templates to help you operationalize fast
✔️ A 90-day growth plan to align your team and take action immediately
The Numbers Don’t Lie
Average improvements seen in the first 12 months.
↓ 64%
CAC Reduction
From $180 to $65 average cost to acquire a new customer
2.5X
Products Per Customer
From 1.3 to 2.8 products, dramatically increasing LTV
↑ 118%
Conversion Rate
From 28% to 61% application completion rate
↑86%
Activation Rate
From 42% to 78% of new customers actively using accounts
↓ 43%
Churn Reduction
From 12% to 7% annual churn rate
↑ 71%
LTV Increase
From $2,400 to $4,100 lifetime value per customer
Every organization is at a different stage in their growth journey. That’s why APEX CX offers three clear paths — from self-serve DIY tools to coaching support — so you can choose the level of guidance that fits your goals.
3 Ways APEX CX Can Help You Grow
01
Start With the Free 7-Day CX MBA Email Course
Best for: Executives who suspect their CX strategy has gaps but aren't sure where to focus—and want an MBA-level diagnostic before committing budget or resources.
In one week, get a compressed, executive education in Customer Experience and growth. It distills 25+ years of real-world CX leadership experience into seven focused lessons.
Each day delivers one high-impact concept you’d normally learn over years—explained clearly, applied practically, and grounded in what actually works.
What You’ll Get:
A deeper understanding of CX as a growth system, not a function
How leading organizations design CX across acquisition, onboarding, engagement, and retention
The strategic tradeoffs most teams miss—and how to make better ones
The metrics that matter at each stage of the customer or member lifecycle
A clear mental model for prioritizing CX investments with confidence
02
Get the Member Growth Playbook — $149
Best for: CX, marketing, and product teams who know what needs fixing and want the complete toolkit to implement it themselves—templates, playbooks, diagnostics, and a 90-day roadmap included.
A battle-tested step-by-step system built on 25+ years experience with leading customer-centric brands.
No theory. No fluff. Just stuff that works.
What’s included:
The complete 7-step Customer Experience OS™️
Practical frameworks for attracting the next generation, improving onboarding, and fixing churn
Ready-to-use templates, scorecards, and checklists
Clear growth KPIs tied to engagement, retention, and lifetime value
Guidance grounded in current market realities and best practices
03
Get 1:1 Coaching Support
Best for: Senior leaders accountable for growth who need a trusted advisor to help navigate political complexity, build stakeholder buy-in, and execute with precision—not just theory, but battle-tested judgment.
This is hands-on support to help you apply the Customer Experience OS™️ to your organization, align your team, and stay focused on what actually moves the needle.
What You’ll Get:
A tailored growth plan based on your assessment and playbook outputs
Help prioritizing initiatives with the highest ROI
Ongoing guidance to keep execution on track
A trusted sounding board for leadership decisions
Support grounded in sector-specific benchmarks and proven best practices
FAQs: Member Growth System
Still on the fence? Let’s clear that up.
If you’ve made it this far, you already know something needs to change — your customers are disengaging, growth has stalled, or your old tactics aren’t working like they used to.
The APEX Customer Experience OS™️ was built for exactly that moment. It’s not theory or guesswork. It’s a proven, step-by-step system that helps you fix leaks, attract new audiences, and create experiences customers actually want to stay for.
Below are the most common questions CX leaders ask before they start. The same ones you might be asking right now.
-
This is for leaders responsible for growth through customer experience. CEOs, founders, CX, marketing, product, and growth leaders across membership organizations, financial services, SaaS, and consumer brands.
If CX is on your agenda—but feels fragmented or underleveraged—this is for you. -
The CX MBA is a free, 7-day executive email course that distills 25+ years of real-world CX experience into a practical, MBA-level understanding of customer experience as a growth system.
It’s not theory. It’s how CX actually drives retention, loyalty, and long-term value. -
Each day covers one core pillar of CX and growth, including:
How CX drives sustainable growth across the lifecycle
The biggest CX myths and mistakes leaders make
The metrics that matter at each stage of the journey
How to prioritize CX investments with confidence
How to turn CX from a function into a growth engine
Each lesson is concise, practical, and designed for busy leaders.
-
Yes. The CX MBA is completely free.
It’s designed to give you clarity and perspective before you decide whether deeper tools or support make sense. -
If the CX MBA resonates, you can go deeper with the Customer Experience OS or explore coaching support.
If it doesn’t, you’ll still walk away with a clearer, more strategic view of CX. -
The Customer Experience OS is a paid, step-by-step guide that translates CX strategy into execution.
It includes frameworks, templates, scorecards, and KPIs to help you apply what you learned and drive measurable results. -
A practical playbook your team can use immediately.
It includes the full framework, templates, scorecards, and KPIs designed to help you improve customer acquisition, onboarding, engagement, and retention while keeping costs in check.Get Instant Access for $149 Now 👉 APEX Customer Experience OS™️
-
Coaching typically includes:
A deeper CX and growth diagnostic
Stakeholder interviews
A facilitated strategy workshop
A tailored growth plan
Prioritized initiatives based on impact and ROI
Ongoing leadership and team coaching
The scope is tailored to your goals and complexity.
-
Most leaders gain clarity during the CX MBA itself.
The Customer Experience OS can be applied within weeks.
Coaching engagements are designed to create momentum within 60–90 days. -
No. The approach scales.
You can start with the CX MBA, move to the Customer Experience OS, and add coaching only if and when it makes sense. -
Start with the Free 7-Day CX MBA.
It’s the fastest way to get an executive-level view of CX—and decide your next move with confidence.Start the course now 👉 Take Course
Every Day You Wait, You’re Losing Members
The gap between you and your competitors grows wider. The question isn't if you'll fix this—it's when.
