Stop Guessing. Start Growing Your Membership.
The APEX CX Member Growth System™ helps member-based organizations attract younger members, grow lifetime value, and fix churn leaks — using a proven, time-tested 90-day framework that turns insight into action.
Built on real results from leading associations and credit unions, this system gives you everything you need to build a predictable, scalable member growth engine.
Get the full Member Growth Playbook + Toolkit for only $149.
One-time access. No subscription. No guesswork — just a clear plan that works.
Not yet ready to start?
Download the Free Member Growth Assessment to uncover your biggest opportunities in under 5 minutes.
Is Your Membership Model Leaking Value?
Today’s members expect more — and move on fast when they don’t get it.
If you’re seeing the signs, you’re not alone:
Engagement is slipping
Your most loyal members are quietly leaving. Renewal rates are slipping, engagement is declining, and long-time members no longer see the value they once did.
You’re missing younger audiences
Gen Z and Millennials aren’t joining. You’re still marketing, but they’re not listening — and you’re losing an entire generation of future members.
Your membership is aging, but growth isn’t
Your average member age keeps climbing… while your growth curve stays stuck. Without a shift, you’re heading for slow irrelevance.
New players are outpacing you
Competitors are moving faster, offering sharper value, and redefining what “membership” means. If you’re not evolving, you’re getting left behind.
Your value prop hasn’t changed.
But your members have.
APEX CX gives you the tools, strategy, and support to catch up — and pull ahead — by attracting the right members, growing smarter, and retaining longer.
Introducing the APEX CX Member Growth System
A step-by-step framework that helps you:
Attract: Launch campaigns that resonate with younger members.
Grow: Increase the value and engagement of existing members.
Retain: Build loyalty programs and renewal journeys that last.
What’s Inside:
✅ The Member Growth Playbook™️
✅ Member Growth Self-Assessment
✅ Member Churn Calculator
✅ 90-day launch plan
✅ “Leaky Bucket” fixers
✅ Value Ladder worksheets
✅ Retention funnel diagnostics
✅ Digital Toolkit with 30+ templates and worksheets
Access the full digital Member Growth System instantly for $149 via Google Drive—No Login Required
By the End of the 7 Steps, You’ll Have:
✔️ A clear snapshot of where your membership model is strong — and where it’s leaking
✔️ A defined growth strategy tailored to your members and market
✔️ Sharper messaging that actually lands with younger audiences
✔️ A value ladder that increases engagement and member revenue
✔️ A retention plan that keeps members longer and boosts loyalty
✔️ Plug-and-play templates to help you operationalize fast
✔️ A 90-day growth plan to align your team and take action immediately
3 Ways APEX CX Can Help you Grow
Every membership organization is at a different stage in their growth journey. That’s why APEX CX offers three clear paths — from self-directed tools to full-scale transformation.
01
Basecamp
DIY toolkit to kickstart your membership growth with proven frameworks and ready-to-use tools.
What’s included:
The complete APEX Member Growth Playbook + Toolkit
Step-by-step guide to build your 90-day plan to attract, grow, and retain members
Digital toolkit with 30+ templates and worksheets including LTV & churn calculators and a membership health assessment tool
Instant access via Google Drive — no setup required
02
Sherpa
Guided support to assess your CX maturity, align your team, and chart a clear growth roadmap.
What’s included:
Member interviews and a Member Growth Assessment to diagnose gaps and opportunities
Live, customized workshop focused on Attract, Grow, Retain
Tailored 12‑month roadmap with prioritized next steps
1:1 debrief and coaching session to ensure clarity and momentum
03
Summit
Embedded support to implement, optimize, and sustain your CX growth engine.
What’s included:
Hands-on support to execute your member growth roadmap
Fractional CXO coaching to guide strategy and mentor your team
Performance tracking with clear KPIs and accountability
Weekly check-ins to maintain momentum and adapt in real time
Choose Your Plan
Build a Member Growth Engine with APEX CX. Pick the level of support that fits your team and timeline.
Transparent pricing. No hidden fees.
Basecamp
DIY Member Growth System
Self‑paced system with playbooks and tools to diagnose and improve your membership model.
$149
One-time Purchase
You Get:
✅ APEX Member Growth Playbook™️ (digital)
✅ APEX Member Growth Toolkit™️ (digital)
✅ 30+ templates and worksheets (editable + printable)
✅ Step‑by‑step Implementation Guide
✅ Instant access via Google Drive — no setup required
Sherpa
Guided Growth Sprint
Two‑week expert‑led sprint: interviews, in‑person workshop, and a custom 12‑month roadmap.
from
$4,999
Fixed Engagement
Everything in Basecamp, plus:
✅ Stakeholder interviews + insight analysis
✅ 1‑day in‑person strategy workshop (or virtual)
✅ Custom 12‑month Member Growth Roadmap with KPIs
✅ Full access to Basecamp toolkit
✅ Leadership debrief + next‑step recommendations
Summit
Embedded Growth Partnership
Ongoing strategy, execution, project support, and advisory to scale member growth with confidence.
from
$3,500/mo
Min. 3-month Engagement
Everything in Sherpa + Basecamp, plus:
✅ Hands-on support to execute your Member Growth Roadmap
✅ Dedicated Growth Advisor (monthly coaching + PM)
✅ Co‑developed member campaigns and pilots
✅ Quarterly analytics + growth reports
✅ Board / ELT advisory sessions + priority access to new frameworks
Questions about scope or procurement? Contact us for a formal quote.
Still thinking about it?
Download the Free Member Growth Assessment to uncover your biggest opportunities in under 5 minutes.
What People Are Saying — Coming Soon (We’re still in Pilot)
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![Smiling woman with curly hair, wearing glasses, hoops, and layered necklaces, indoors with a blurred background.]()
“If you care about attracting Gen Z members, take the Free Member Growth Assessment. It’ll open your eyes.”
⭐⭐⭐⭐⭐
VP Member Experience, Credit Union -
![A man with dark curly hair, a beard, and glasses looks contemplative. He is wearing a black sweater and a white shirt underneath, sitting indoors with a plant and a wall in the background.]()
“Don’t wait for another renewal cycle—download the Playbook and start fixing your churn now.”
⭐⭐⭐⭐⭐
CMO, Member Association -
![A young woman with shoulder-length black hair smiling in a greenhouse with green plants in the background.]()
“Stop over-planning and just book the Member Growth Workshop. It’s the fastest way to get your team aligned and moving.”
⭐⭐⭐⭐⭐
GTM Manager, Industry Association -
![A man with dark, curly hair, a beard, and glasses looking to the side, wearing a dark green sweater and a white shirt underneath. There is a plant and a wall in the background.]()
“Seriously—join the Apex CX Pilot Program. You’ll wish you had sooner.”
⭐⭐⭐⭐⭐
Executive Director, Not for Profit
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
Book Your Free 20-Minute Consult
See How APEX CX Can Help You Grow — Before You Commit
Book a focused, no-pressure conversation to explore if we’re the right fit for your membership growth goals.
In 20 minutes, we’ll:
Get a quick sense of your current challenges
Share how APEX CX might help (or point you in the right direction)
Answer any questions about our approach, playbook, or packages
You’ll walk away with clarity — not commitments.