The 7-Day CX MBA
7 Days. 7 Lessons. 25+ years of CX insights delivered to your inbox.
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Here's What You'll Learn Each Day
Seven focused lessons that transform how you think about growth, retention, and lifetime value.
Day 1: The CX Growth System
Why most organizations get Customer Experience wrong—and the fundamental shift from treating CX as a department to building it as an operating system. Learn the 4 stages where value is created (or leaked).
Day 2: Diagnosing Your Growth Leaks
The 3 types of growth leaks (visible, silent, and structural)—and the 4-step diagnostic framework to find which one is costing you the most money. Discover why 81% of your customer value might be escaping.
Day 3: Acquisition That Actually Converts
The acquisition paradox: why optimizing for volume makes retention harder. Learn the 3 pillars of high-converting acquisition and why adding strategic friction can 2x your lifetime value.
Day 4: Onboarding That Activates
The 90-day window that determines lifetime value. Discover the 2 types of activation (and why 90% of companies only do one). Master the "Aha Moment" framework that turns signups into loyal customers.
Day 5: Engagement That Compounds
The psychology of habit formation—without manipulation. Learn the 3 layers of sustainable engagement (functional, habitual, and compounding) and why engaged customers are worth 3-10x more.
Day 6: Retention That Lasts
How to spot silent churn before it happens. Build an early warning system that identifies at-risk customers weeks before they leave—and the proactive intervention playbook that can save 30-50% of them.
Day 7: The Metrics That Matter
The only 5 metrics that actually predict revenue growth. Discover the economic model showing how 10% improvements across each stage compound into 63% total value growth. This is where everything clicks.